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  • Joshua Taylor

Optimizing Your Marketing Strategies for the Summer Season

As the summer season is in full effect, you might notice a slight decrease in engagement and sales as consumers shift into "vacation mode." It can be challenging to grab your audience's attention as more people are spending less time online and more time outdoors. A study by Fanpage Karma revealed a 39% increase in reactions on rainy days in spring, autumn, and winter compared to sunny days. However, you can still make the most of the summer season with these marketing tips to boost interactions. Here are four tactics to maintain robust marketing and keep your audience engaged during the summer:

Summer Marketing Ideas

  • Retargeting Ads: With more sunshine, people are likely to spend less time online, making it harder to drive sales and capture consumer attention. However, you can adjust your strategy to this trend. Retargeting your ads on platforms like Facebook and Google enables brands to engage with their visitors long after they've left your website. These targeted ads will keep your business at the forefront of visitors' minds, building trust and encouraging them to revisit your site.

  • Summer Holidays: Leverage the Summer Holidays and incorporate them into your marketing strategy. You can also tie in National Holidays that resonate with your unique audiences. Creating a sense of urgency by setting up timer popups for holiday sales/promotions through targeted emails is another way to grab your audience's attention.

  • Time for Experimentation: Use the summer months to test new methods with your audience. This could involve expressing appreciation to your customers through email campaigns, partnering with other businesses to promote products/services, sending out company merchandise like coffee mugs or t-shirts, or promoting loyalty programs that incentivize sales during a typically slow period. Don't be afraid to take risks and think outside the box with your marketing strategies. Creative campaigns are a fantastic way to connect with your audience and differentiate from your competition.

  • Leverage Social Media: You might see a drop in engagement during the summer months, but don't let that slow down your posts. Try to infuse that fun summer vibe into your feed and create innovative content that encourages your audience to engage. This could be a call-to-action, summer-themed hashtags, seasonal videos, or hosting a contest to engage your audience. Ensure you're posting consistently at optimal times throughout each week. Reducing your post times can negatively impact your posting algorithm and ultimately who sees your posts. You may need to adjust your current schedule as your audience may be active at different times of day during these warmer months.

Summer marketing is ripe with potential, so ensure your company is seizing all the fantastic opportunities available. Summer is the perfect time to be creative and discover new ways to engage your audience while maximizing exposure during this traditionally slow period.

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