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  • Joshua Taylor

Why Your Small Business Needs Marketing Services - Even If You Think You Don't

As a small business owner, you might think that you don't need marketing services to grow your business. However, statistics show that investing in marketing can have a significant impact on the success of your business. Here are some reasons why marketing services can help your small business, backed up by statistics.

Firstly, marketing services can help you reach a wider audience. According to a study by HubSpot, businesses that publish 16 or more blog posts per month get almost 3.5 times more traffic than those that publish between 0-4 monthly posts. By creating and distributing content consistently, your small business can attract more potential customers to your website.

Small Business Marketing

Secondly, marketing services can help you build a strong brand. A survey by Nielsen found that 59% of consumers prefer to buy products from brands that are familiar to them. Through consistent messaging and branding efforts, marketing services can help your small business become more recognizable and trustworthy to potential customers.

Thirdly, marketing services can help you stay ahead of your competitors. According to a survey by The Manifest, 63% of small businesses invest in social media marketing to stay ahead of their competition. By staying active on social media and other digital platforms, your small business can stay top-of-mind with potential customers and build a competitive advantage.

Fourthly, marketing services can help you improve customer engagement and loyalty. According to a survey by Adobe, companies with strong customer engagement have a customer retention rate of 89%, compared to 33% for companies with weak customer engagement. By implementing strategies like email marketing and social media engagement, marketing services can help your small business build stronger relationships with customers and improve customer loyalty.

Lastly, marketing services can help you measure and improve your results. A survey by Smart Insights found that only 49% of businesses have a clearly defined digital marketing strategy. By working with marketing services, you can develop a clear strategy and set measurable goals, which will allow you to track your progress and make data-driven decisions to improve your marketing efforts.

Investing in marketing services can provide significant benefits for small businesses, including increased website traffic, stronger brand recognition, competitive advantage, improved customer engagement and loyalty, and better measurement of results. If you're a small business owner who thinks you don't need marketing services, consider these statistics and think again.

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