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  • Joshua Taylor

Why Your Social Media Ads Need a Digital Marketer: The Data Doesn't Lie.

Social media advertising has become an increasingly popular way for businesses to reach their target audience and promote their products or services. However, not everyone is equipped to handle social media advertising effectively. In this article, we will explore why social media advertising requires a digital marketer and provide historical data to support this claim.

  1. Complex Algorithms - Social media advertising platforms, such as Facebook and Instagram, use complex algorithms to determine which ads are shown to which users. These algorithms take into account a variety of factors, including user demographics, interests, and behaviors. Understanding these algorithms and how to optimize ads for them requires a deep understanding of digital marketing and data analysis. This is something that a digital marketer can provide.

  2. Creative Design - In addition to understanding algorithms, social media advertising also requires creative design skills to create visually appealing and effective ads. This involves understanding the target audience, creating compelling visuals, and writing engaging copy. A digital marketer with experience in graphic design, copywriting, and marketing strategy can provide these skills.

  3. Constant Monitoring and Optimization - Social media advertising is not a "set it and forget it" strategy. Ads need to be constantly monitored and optimized based on their performance metrics, such as click-through rates and conversion rates. This requires a digital marketer with expertise in data analysis and a willingness to stay up-to-date on the latest trends and changes in the social media advertising landscape.

Historical data also supports the need for a digital marketer to manage social media advertising. In 2012, clothing retailer J.C. Penney attempted to run a social media advertising campaign on Facebook without the help of a digital marketer. The campaign was a failure, resulting in negative comments and low engagement from users. The retailer eventually had to turn to a digital marketing agency to salvage the campaign.

Ultimately, social media advertising requires a digital marketer with expertise in algorithms, creative design, data analysis, and marketing strategy. This is not something that everyone can do effectively. Businesses that attempt to run social media advertising campaigns without the help of a digital marketer risk wasting resources and damaging their brand reputation. The historical data also supports the need for a digital marketer to manage social media advertising campaigns.


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